AI agent, built to run
paid media
Consolidates Google, Meta, LinkedIn and TikTok, flags waste and executes optimizations inside the accounts you already use. The autonomy is yours to grant, and to limit.Join the waitlist
Operations and leadership have different priorities.
Media team
Less time optimizing, more time deciding
- Monitors budget spend and campaign results, spots waste, reallocates budget and executes the optimizations you define.
- Adjusts bids and targeting, reviews search terms and negates keywords.
- Detects performance drops and creative fatigue, tracks key KPIs and validates campaign tracking.
- All within the level of autonomy you define.
Marketing and leadership
A clear view of spend and results
- Tracks spend, pacing, conversions and key KPIs by campaign and platform.
- Generates insights on campaigns, audiences, creatives and market, recommends strategy adjustments and spots opportunities in new channels.
- Delivers reports with results, analysis and next steps, and flags tracking failures, rising costs, conversion drops and other points relevant to your operation.
Four processes that eat up your media
team's time.
Insights and strategic review
Today
Dashboards show the data, but insights, hypotheses and strategic review still depend on the team's analysis.
With the UPX AI Agent
The agent cross-references results, targets and history, generates insights and recommends adjustments, tests and new platforms when it fits the strategy.
Spend efficiency
Today
Finding inefficiencies depends on one-off analysis by campaign, audience, search term and placement.
With the UPX AI Agent
The agent pinpoints where spend is not driving conversions or is off target on CPL, CPA or ROAS, and recommends or executes the adjustments.
KPI analysis
Today
KPIs are tracked on dashboards, but defining the metrics and reading results together still depend on the team.
With the UPX AI Agent
The agent defines and tracks KPIs against your operation's goals, including pacing, CPL, CPA, ROAS, conversion rate and creative fatigue signals.
Tracking and conversion journey
Today
Media, analytics and CRM data live apart, making it hard to read the lead journey to final conversion.
With the UPX AI Agent
The agent brings media, analytics and CRM into one view of the journey, from click to final conversion, and flags tracking and attribution failures.
You set the agent's level of autonomy.
Set it by task, account or campaign. Raise or lower the autonomy at any time.
Analysis
It analyzes and reports
The agent tracks spend, pacing, conversions and KPIs, generates insights and flags waste, creative fatigue and tracking failures. No changes are made to the accounts.
Recommendation
It recommends. You approve.
The agent turns insights into actions: adjust budgets and bids, negate search terms, refine targeting or pause ads. Each recommendation enters a queue with rationale and expected impact.
Execution with limits
It executes within the rules
You define the allowed actions, the accounts and campaigns and the limits for budget and bid changes. Within those rules, the agent executes, monitors and reports. Anything outside them goes to approval.
Autonomous execution
It optimizes in a loop
With goals, KPIs and limits you define, the agent spots opportunities, decides what to optimize, executes, measures the impact and adjusts the next actions. Everything is logged and reported.
Your agent works with the tools your team already uses.
The agent works connected to your ecosystem. It can consult information, cross-reference data and execute tasks in systems that are already part of your operation.
Paid media
Your agent working directly in media platforms.
Analyze campaigns, find opportunities and execute budget, audience, creative and campaign optimizations within the rules your team sets.
Google Ads
Meta Ads
LinkedIn Ads
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Microsoft Advertising+ integrations via API and MCP
An ad account moves money and is treated as such.
Cap per change
Spend limit, bid variation limit and allowed accounts configured before any autonomy.
No payment access
The agent does not change the card, billing, account limit or total budget.
Audience data
Audience bases and customer lists follow privacy law, stay within scope and never become training material.
Auditable trail
Every change logged with previous state, new state, timestamp and approver.
Least privilege
Access per ad account, at the lowest level the task requires. No manager admin.
Reversible
A change undone and the account returned to its previous state without pausing a campaign.
It works where
your team already talks.
No new portal to learn. You ask, follow along and approve in the app that is already open. Scope, limits and audit trail are the same in every interface.
Telegram
Questions and approvals from your phone, with answers in natural language. Useful for people who decide away from their desk.
Slack and Teams
The agent replies in the team's thread, flags what needs attention and takes approvals in one click.
Discord
For teams that already operate there. Commands, alerts and approvals inside the squad's channel.
Web console
Where you configure the rules, set the autonomy level per task, review the audit trail and browse the full history.
Switching interfaces does not switch the rules. Same scope, same limits, same log in all of them.
Join the waitlist
and be notified at launch.
Leave your contact details. When the agent is available, UPX will reach out.
Common questions
Companies that trust UPX
