Secure AI Agent · Marketing and Content
AI applied to
marketing and content
A specialist configured to adapt content per channel, consolidate campaign results, and organize audiences within the rules, permissions, and tools defined by your company.
Companies that trust UPX
Capabilities
What the Marketing Agent
can do
Main areas of work for the Marketing and Content AI Agent in your operation.
Multichannel copywriting
Adapt the same content to the format and tone of each channel.
Keyword research
Gather terms, search intent, and competition to guide the content plan.
Campaign analysis
Consolidate results per channel and highlight what needs adjusting.
Audience segmentation
Group contacts by behavior and profile for targeted communications.
Content review
Check brand, tone, and message consistency before publishing.
Reports
Consolidate performance numbers and prepare recurring reports.
Skills
Capabilities that compose the specialist
Skills add specific capabilities to the Secure AI Agent according to the processes it needs to execute.
- Multichannel copywriting
- Adapts content to the format and tone of each channel.
- Keyword research
- Gathers terms, search intent, and competition.
- Campaign analysis
- Consolidates results per channel and highlights what needs adjusting.
How it worksFrom brief to publishing,
From brief to publishing,
with approval at every step
Connect your marketing tools, define what the agent can do, and let preparation and analysis happen within your operation's limits.
- Connect your marketing tools
- The agent works where the team already measures and publishes.Connect ad platforms, analytics, automation, and the content repository so the Secure AI Agent has access only to what it needs to execute each task.
- Ask for the work
- Talk to the agent in natural language.Request a content adaptation, a campaign analysis, or a segmentation through the available channels. The agent understands the context, applies the configured skills, and follows the rules defined by your company.
- The agent prepares. The team publishes.
- From request to delivery, with control.The agent queries data, drafts, and consolidates within the defined permissions. Publishing, launching campaigns, and moving budget stay with the responsible team.
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Integrations
Connected to the tools that are part of your marketing
The Marketing AI Agent can query results and run tasks in the systems your team already uses.
Google Ads 
Flow
What goes in,
what the agent does, and what comes out
From raw data to a prepared asset, following your company's rules and permissions.
Inputs
- Source contentDOCX
- Brand guidePDF
- MetricsCSV
Processing
Secure AI Agent
Processing the task
- Read
- Consolidate metrics
- Adapt per channelrunning
- Prepare
Skill appliedRules checked
Output
Completed
Material prepared
- Assets adapted per channel
- Performance consolidated
- Content ready for approval
Control
You define how far the Agent can act
Different actions can operate with different autonomy levels, always within your company's rules.
- 1
Query
Reads metrics and answers with the source.
- 2
Prepare
Adapts the content and organizes the analysis.
- 3
Request approval
Waits for validation from the brand owner.
- 4
Execute
Performs the action within the defined limits.
Levels are configured per type of action, according to each company's policy. Publishing and budget changes always stay under human approval.
Get started
Put a Secure AI Agent to work.
Start on the platform or choose the plan that fits the pace of your operation.
Security and compliance
Security that can be verified.
Certifications and attestations
UPX maintains SOC 2 Type II and ISO 27001, with independent audit over its information security controls.
Privacy and regulation
- LGPD
- Operations follow Brazil's Law 13.709/2018. In AI Agent contracts, UPX acts as data processor; the legal basis remains with your company.
- Zero Data Retention
- A product policy, not a certification: with compatible providers and configurations, processed content is not retained after execution.
- Retention and deletion
- The retention policy is defined by contract. Once the contract ends, data is deleted within the agreed period.
Frequently asked questions
Common questions about the Marketing Agent
What marketing teams usually ask before putting an agent to work.
Does the agent publish content on its own?
Not by default. It prepares the assets and the team approves before publishing. Higher-impact actions, such as launching a campaign or changing budget, stay under human approval.Does it touch campaign budgets?
Only if you explicitly authorize it, and still within the configured limits. By default the agent analyzes and recommends adjustments, but changing investment depends on sign-off from a responsible person.Does the content match our brand tone?
The agent works from the brand guide and the materials your company provides as reference. Final review stays with the team, which owns the brand voice.Does it connect to the tools we already use?
Yes. The agent works in the systems your team already uses, such as Google Analytics, Google Ads, Meta Ads, RD Station, Mailchimp, and LinkedIn. Permissions define what it can query and where it can execute actions.Is campaign data used to train models?
No. Content processed by Secure AI Agents is not used to train UPX models or third-party models.Can we audit what the agent did?
Yes. Every action is logged: what was queried, what was proposed, when, in which system, and under which permission. The history stays available for review and auditing.How long does it take to go live?
It depends on the systems involved and your operating rules. The starting point is mapping the routines that consume most of the team's time and configuring the agent for those, expanding the scope as results come in.
Secure AI Agent
Bring a Secure AI Agent to your marketing
Talk to our specialists and see how to adapt this AI Agent to your processes, systems, and needs.