Secure AI Agent · Paid Media
AI applied to your paid media management
A specialist configured to audit account structure, design creative tests, reconcile tracking across platforms, GA4, and the CRM, and keep the optimization cadence on the record.
Companies that trust UPX
Capabilities
What the Paid Media Agent can do
Main areas of work for the Paid Media AI Agent in your operation.
Account audit
Reviews campaign structure, targeting, and bidding and lists what to fix first.
Tracking diagnosis
Compares conversions across the platform, GA4, and the CRM and flags where they diverge.
Creative testing plan
Builds the test matrix by audience and format, with the hypothesis for each variation.
Metric reading
Tracks CAC, ROAS, and MER from the data in the connected accounts.
Change log
Keeps the record of what changed, when, and with what rationale.
Cadence report
Consolidates the period with the source for each figure and what is still open.
Skills
Capabilities that compose the specialist
Skills add specific capabilities to the Secure AI Agent according to the processes it needs to execute.
- Structure audit
- Scans campaigns, groups, and audiences and prioritizes the fixes.
- Conversion reconciliation
- Cross-references platform, GA4, and CRM and isolates the source of the gap.
- Result consolidation
- Gathers the period's metrics with the source for each figure.
From audit to optimization, with approval before any spend
Connect your media accounts, define what the agent can do, and let the analysis happen within your operation's limits.
- Connect the media accounts
- The agent works where the budget already runs.Connect Google Ads, Meta Ads, TikTok Ads, GA4, and the CRM so the Secure AI Agent has access only to what it needs to audit the campaigns.
- Ask for the work
- Talk to the agent in natural language.Request the account audit, the tracking diagnosis, or the cadence report through the available channels. The agent understands the context, applies the configured skills, and follows the operation's rules.
- The agent recommends. You approve.
- No budget moves on its own.The agent audits, reconciles, and proposes within the defined permissions. Changing budgets, launching campaigns, and publishing conversion tags still require human approval.
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Integrations
Connected to the platforms where your budget already runs
The Paid Media Agent can query your campaigns and run tasks in the systems your team already uses.
Flow
What goes in, what the agent does, and what comes out
From raw platform data to a remediation plan, following your operation's rules and permissions.
Inputs
- Campaign structureAPI
- Conversions and eventsCSV
- Acquisition targetsDOC
Processing
Secure AI Agent
Processing the task
- Read
- Audit
- Reconcilerunning
- Prioritize
Output
Completed
Audit prepared
- Prioritized fixes
- Conversion gaps isolated
- Creative testing plan
Control
You define how far the Agent can act
Different actions can operate with different autonomy levels, always within your operation's rules.
- 1
Query
Reads campaigns and conversions and answers with the reference.
- 2
Prepare
Builds the audit and the testing plan.
- 3
Request review
Waits for validation from whoever owns the account.
- 4
Execute
Performs the action within the defined limits.
Levels are configured per type of action, according to each operation's policy. Changing budgets, pausing or launching campaigns, and publishing conversion tags always stay under human approval.
Get started
Put a Secure AI Agent to work.
Start on the platform or choose the plan that fits the pace of your operation.
Security that can be verified.
Certifications and attestations
UPX maintains SOC 2 Type II and ISO 27001, with independent audit over its information security controls.
Privacy and regulation
- LGPD
- Operations follow Brazil's Law 13.709/2018. In AI Agent contracts, UPX acts as data processor; the legal basis remains with your company.
- Zero Data Retention
- A product policy, not a certification: all market AI models used by the Agents have ZDR under contract, and processed content is not retained after execution.
- Retention and deletion
- The retention policy is defined by contract. Once the contract ends, data is deleted within the agreed period.
Frequently asked questions
Common questions about the Paid Media Agent
What teams usually ask before putting an agent to support paid media.
Does the agent change budgets or pause campaigns on its own?
Not by default. It audits, flags what to fix, and proposes the adjustment. Changing budgets, pausing, and launching campaigns stay under the approval of whoever owns the account.How does it resolve gaps between the platform, GA4, and the CRM?
The agent compares conversion events across the three sources and isolates where the number is lost — attribution window, duplicate event, missing parameter. The fix is delivered as a diagnosis and a draft; publishing the tag stays with the team.Does it create the ads?
The focus is account operation: structure, tracking, testing plan, and cadence. The agent can prepare copy variations and organize the test matrix, but creating and approving the asset stays with the team.Which metrics does it track?
CAC, ROAS, and MER, calculated from the data in the connected accounts. The agent does not estimate: when a figure is missing, that is explicit in the report.Is account data used to train models?
No. Content processed by Secure AI Agents is not used to train UPX models or third-party models.Can we audit what the agent did?
Yes. Every action is logged: what was queried, what was proposed, when, in which system, and under which permission. The history stays available for review and auditing.How long does it take to go live?
It depends on the accounts involved. The starting point is connecting the media platforms and analytics, then expanding the scope as the data reading is confirmed.
Custom agents
We build and manage the agent for your paid media
From account audit to cadence report: we build the agent that handles structure, tracking, and testing.