Secure AI Agent · Social Media
AI applied to your social operation
A specialist configured to build the calendar, prepare posts for your approval, answer comments in the brand voice, and flag mentions before they become a crisis.
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Capabilities
What the Social Media Agent can do
Main areas of work for the Social Media AI Agent in your operation.
Editorial calendar
Builds the period's grid by channel, format, and theme.
Post copywriting
Writes captions in the brand voice and leaves them ready for review.
Scheduling
Schedules approved posts on the connected channels.
Comment replies
Drafts replies for comments and DMs following the defined tone.
Mention monitoring
Tracks brand mentions and flags unusual variation.
Monthly report
Consolidates reach, engagement, and conversion with the source for each figure.
Skills
Capabilities that compose the specialist
Skills add specific capabilities to the Secure AI Agent according to the processes it needs to execute.
- Editorial planning
- Distributes themes and formats across the period by channel.
- Brand-voice writing
- Applies the tone guide to captions and replies.
- Mention listening
- Groups mentions by subject and highlights what broke the pattern.
From calendar to report, with approval before publishing
Connect your channels, define what the agent can do, and let the operation happen within your brand's limits.
- Connect the channels
- The agent works where the brand already publishes.Connect the social networks, the scheduling tool, and the team channels so the Secure AI Agent has access only to what it needs to run the calendar.
- Ask for the work
- Talk to the agent in natural language.Request the month's calendar, the week's captions, or the period report through the available channels. The agent understands the context, applies the configured skills, and follows the brand voice guide.
- The agent prepares. You approve.
- Nothing goes live without review.The agent writes, schedules, and monitors within the defined permissions. Publishing without review and replying publicly on sensitive topics still require human approval.
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Integrations
Connected to the networks where your brand already is
The Social Media Agent can query your channels and run tasks in the systems your team already uses.
Flow
What goes in, what the agent does, and what comes out
From the brand guide to an approved calendar, following your operation's rules and permissions.
Inputs
- Brand voice guideDOC
- Post performanceCSV
- Period agendaDOC
Processing
Secure AI Agent
Processing the task
- Read
- Plan
- Writerunning
- Schedule
Output
Completed
Calendar prepared
- Period grid by channel
- Captions ready for review
- Mentions grouped by subject
Control
You define how far the Agent can act
Different actions can operate with different autonomy levels, always within your brand's rules.
- 1
Query
Reads posts and mentions and answers with the reference.
- 2
Prepare
Builds the calendar and drafts the captions.
- 3
Request review
Waits for validation from whoever owns the brand.
- 4
Execute
Performs the action within the defined limits.
Levels are configured per type of action, according to each brand's policy. Publishing without review, replying publicly on sensitive topics, and speaking for the brand during a crisis always stay under human approval.
Get started
Put a Secure AI Agent to work.
Start on the platform or choose the plan that fits the pace of your operation.
Security that can be verified.
Certifications and attestations
UPX maintains SOC 2 Type II and ISO 27001, with independent audit over its information security controls.
Privacy and regulation
- LGPD
- Operations follow Brazil's Law 13.709/2018. In AI Agent contracts, UPX acts as data processor; the legal basis remains with your company.
- Zero Data Retention
- A product policy, not a certification: all market AI models used by the Agents have ZDR under contract, and processed content is not retained after execution.
- Retention and deletion
- The retention policy is defined by contract. Once the contract ends, data is deleted within the agreed period.
Frequently asked questions
Common questions about the Social Media Agent
What teams usually ask before putting an agent to support social channels.
Does the agent publish on its own?
Not by default. It writes and leaves the post scheduled, but it only goes live after your approval. The autonomy level is configurable per type of action.How does it keep the brand voice?
The brand tone guide is one of the agent's inputs. It applies that guide to captions and replies, and the result goes through review before going live.Does it reply to negative comments?
It drafts the reply following the defined tone and flags the case. On sensitive topics or during a crisis, replying publicly stays a decision for whoever owns the brand.What does monitoring mentions mean?
The agent tracks brand mentions on the connected channels, groups them by subject, and flags when volume or tone breaks the pattern. The alert informs the decision; it is not the decision.Is social data used to train models?
No. Content processed by Secure AI Agents is not used to train UPX models or third-party models.Can we audit what the agent did?
Yes. Every action is logged: what was queried, what was proposed, when, in which system, and under which permission. The history stays available for review and auditing.How long does it take to go live?
It depends on the channels involved. The starting point is connecting the networks and the scheduling tool, then expanding the scope as the team gains confidence in the tone of the output.
Custom agents
We build and manage the agent for your social channels
From calendar to monthly report: we build the agent that writes, schedules, and monitors in your brand's tone.